top of page

Dedicated to the principles of innovation, research and sustainability, Superior Beta MDTM creates high-quality natural products that deeply moisturize and nourish the skin while aiding in the relief of pain, inflammation, scarring and discomfort. Our products are formulated with natural ingredients used for centuries. Superior Beta MDTM is committed to developing innovative uniquely formulated products that maintain stability and product safety.

An ultra moisturizing demulcent for the skin, highly concentrated with clove bud derived Beta-Caryophyllene

Meet the Team

Kelli Reed


As a Licensed Massage Therapist and Athletic Director, Kelli has worked passionately in the health and fitness industry for over 25 years. From top athletes to post-operative patients, Kelli has helped a diverse range of clients meet their wellness and fitness goals. Over the course of her career, her work with rehabilitative patrons led to the development of Superior Beta MDTM products. Her clients have seen phenomenal results with suppression of inflammatory pain, scar reduction and itch relief with the help of Superior Beta MDTM Complete Relief. In addition, they describe an overall sense of relaxation and wellbeing.

"Throughout the evolution of Superior Beta MDTM products, developed with my fantastic team, I've been using the cream on my clients and myself for self care. The results and response have been overwhelmingly positive! There isn’t anything more satisfying than helping someone feel better!" - Kelli Reed

Founder and President of Orcal, an international agricultural organization, George Baker has worked with many gifted people and for wonderful companies over the span of his career. He has produced a wide variety of chemistry from heart medicine to agricultural products for Eli Lilly, Bayer, Scotts, Simplot and the Wilber Ellis Company. He has worked alongside many outstanding doctorate researchers such as Dr. Luke Lam of LKT Labs, Dr. Rich Swartz of CIA Labs, Dr. Cliff Fairchild of Oregon State University and a host of very fine and brilliant people throughout the USA, Canada, Europe, South America and Asia.


“I can graciously say I owe Orcal's success not to the patents we hold or the chemistry we developed but, to the wonderful and brilliant people we have come to know and love. From these experiences I have all the confidence for Superior Beta MDTM to become a leading natural cosmetics company.” - George Baker

George Baker

General Manager

Board of Advisors

Cathy J. Lew, RPh, DPh

Clinical Pharmacist

Cathy is a graduate of Oregon State and is active in home care pharmacy. She is a 2016 recipient of the OSU College of Pharmacy ICONS of Pharmacy and was inducted into the OSU Hall of Fame. She has legal and regulatory experience serving on the Oregon Board of Pharmacy and the National Association of Board of Pharmacy. Contributions include Patient Safety, Sterile Compounding, and Licensing of Pharmacy Technicians and she continues to be active on national and statewide issues and committees. She is passionate in her current role at Home Care Services which includes serving patients in the Hospice, Home Health and Infusion Services.

“As a pharmacist my interest has been in helping people. I became interested in pain management early on in my career working on the surgical and oncology units. I believe in Superior Beta MDTM Complete Relief as an effective natural topical cream - it has been amazing at helping to relieve muscle strain and arthritic pain. The most rewarding part is hearing the stories of relief from the many who are using this wonderful product.” - Cathy Lew

Claudia Schouten Jones

Creative Director

Claudia is a graphic designer, photographer, illustrator and fine artist with 25+ years of commercial experience in those fields. Prior to starting her own successful photography and design business, she worked in strategic marketing, advertising and brand management, most notably as the Director of Marketing & Communications for the Downtown Athletic Club in Eugene. With the ability to visually conceptualize abstract ideas and produce collateral with a clear message and strong composition, Claudia's greatest strengths are her creativity, drive, and technical acumen. She thrives on variety and challenge, particularly those that expand a company's reach.

"I have an insatiable desire to learn, challenge myself and produce the highest quality work possible. Working with the outstanding team at Superior Beta MDTM, a company with not only a phenomenally effective product, but one that operates with the utmost integrity, is a pure joy." - Claudia Schouten

Sheryl Webb

Chemist & Biologist

Sheryl Webb is a consultant chemist and biologist with Webco R&D. She is a graduate of the University of Oregon and has over 40 years of experience in research and development in the fields of marine science, wood products polymer chemistry, and agricultural chemistry. She has worked for both domestic and international companies, and prides herself on problem solving and product development. Sheryl’s accomplishments include a joint patent within the agricultural industry and designer of a HUD Certification test lab that meets stringent standards.

“It has been an honor and exciting to work with the Superior Beta MDTM team to help develop the formula with an active ingredient that will help those with pain or seeking better health.” - Sheryl Webb

bottom of page